Center of Excellence for Customer Relationship Management

Tanı is at the forefront of analytical and operational customer relationship management (CRM), customer loyalty programs and one-to-one marketing. Tanı’s expertise creates outstanding value for its business partners and clients.

The number of active membership cards in Paro, which is a coalition marketing program managed by Tanı, exceeded 7.6 million. Through Paro’s flexible marketing platform, member companies design and implement various campaigns. These campaigns have received very positive customer feedback. Member companies increase their utilization of Paro for their marketing initiatives continuously. With these initiatives, every year new services are launched through Paro.

Paro is integrated with cash registers of member companies in realtime. This feature enables them to collect realtime data and reach their customers at the member’s point of sales or by other one-to-one marketing channels. The number of campaigns was more than 600 in 2008 and in 2009, it exceeded 1.600.

Tanı’s position as an expertise center for customer relationship management is strengthened as data collected through the Paro marketing platform is modeled directly in line with business needs using sophisticated analytical models and through a continuously enriched marketing platform.

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