Koç Holding's active parenting model, which is based on value creation and a strategic management approach, lies at the foundation of our success.

Our management principle focuses on actively managing the business portfolio while also adding value to the underlying companies. Being a part of Koç Group increases the performance and value of our subsidiaries.

Koç Holding adds value to its subsidiaries by:

• Transforming the trust and reputation it earned over the last 80 years into added value for our subsidiaries;
• Ensuring that universal values, business processes, working conditions and environmental and ethical standards are implemented throughout the Group companies using the Koç Group vision and objectives;
• Contributing to the consistently high performance of our companies through the performance management system focused on creating shareholder value;
• Increasing the competitive strength of our subsidiaries by guiding them in defining their long-term strategies and supporting their operations through centrally coordinated functions such as human resources, finance, strategic planning, auditing and customer database management. This ensures our companies have access to the most qualified human resources, the best technology, the strongest resources for R&D, the best auditing mechanisms and the largest customer database;
• Providing financing opportunities, where necessary, so that our subsidiaries can invest to improve their competitive strength on an international scale;
• Improving long-term and sustainable customer satisfaction by assisting our subsidiaries to deliver superior products and services that meet customer expectations by sharing our extensive distribution channels, and comprehensive customer data and feedback with our subsidiaries, dealers, branches and agents;
• Promoting Turkey, Koç Group, our subsidiaries, and our brands effectively through successful international projects, strong brand management, and corporate social responsibility initiatives. 

Koç Holding's active parenting model, which is based on value creation and a strategic management approach, lies at the foundation of our success.

In addition to its successful operational results, Koç Holding is among the most admired companies both in Turkey and on a global scale due to its management quality, contribution to the Turkish economy and employment, transparency, corporate social responsibility, successful human resources management and shareholder value creation.