The International Istanbul Biennale
Many people in Turkey perceive modern art as unreachable, incomprehensible, and rather cold. The purpose of this sponsorship is to create an awareness of modern art, especially among the youth and growing generations, not only to enlighten the people who have never been introduced to modern art but also to better promote it to intrigue people, hence increasing the general public’s interest. Accordingly, we plan to contribute to the development of Istanbul brand as well. Koç Holding has undertaken the sponsorship of the Istanbul Biennale for ten years (2007-2016). Biennales are art events organized every other year; the first biennale under our sponsorship was organized in 2007. The concept of the 11th International Istanbul Biennale, to be held this year, will pose the question, “What Keeps Mankind Alive?” The International Istanbul Biennale is the most acclaimed art event organized in Turkey that draws the most international attention.

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Koç Fest
Koç Holding initiated Koç Fest in 2006 to come closer to our youth, contributing to their development and enriching their lives. Koç Fest reached almost 1.5 million university students in 4 years, visiting 45 cities throughout Turkey. For its 4th year, the festival has owned a brand new concept and has collaborated with the Turkish University Sports Federation. Youth at the new Koç Fest will not only be provided with daytime activities and rock concerts at night, but will also support and watch the sports games of their university teams, held during the day. Koç Fest University Sports Games Champions will gain the chance to represent Turkey in international events.

Children’s Musical
The children’s musical Sizinkiler was put on stage to help children which are the future of Turkey that improve their imagination and contribute to both their cultural and mental development. Touring throughout Turkey, Sizinkiler provided theatrical performances for children free of charge, reaching more than 150,000 children in three years. The adventures of the Sizinkiler cartoon characters which have been followed with such enthusiasm by all children continue to be staged by BKM players with the support of Koç Holding. Thousands of children in 13 provinces will be reached in 2009, the 4th year of the play, which was rewritten in 2008.