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The International Istanbul Biennale
Many people in Turkey perceive modern art as irrelevant, incomprehensible, and rather cold. The purpose of this sponsorship is to promote an awareness of modern art, especially among the younger generation. Our intention is to enlighten and intrigue people who are unfamiliar with this genre and increase the interest of the general public. Accordingly, we plan to contribute to the development of Istanbul’s brand of modern art. Biennales are art events organized every other year, and Koç Holding has undertaken the sponsorship of the Istanbul Biennale for ten years (2007-2016). The first biennale under our sponsorship was held in 2007. The concept of the 11th International Istanbul Biennale, to be held this year, will pose the question, “What Keeps Mankind Alive?” The most acclaimed art event ever organized in Turkey, the International Istanbul Biennale draws collectors, artists, and aficionados from all over the globe.
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