Opet was established in 1992 and joined Koç Group at the end of 2002 in a 50/50 partnership. OPET is engaged in retail sales in the fuel distribution sector, commercial and industrial fuels, mineral oils, storage and international trade. With its strong corporate infrastructure, realistic vision, and its confidence in the country, OPET has become the fastest and the most consistently growing petroleum company of the last ten years. OPET continued to increase its market share between January and April 2010, and preserved its 3rd position in the sector with a 17.0% market share in white products (gasoline and diesel oil). Over the same period, it has held the 2nd position in black products (fuel oil, heating oil, etc.) with a market share of 18.83%. Despite the contraction of the fuel market, in 2009 OPET managed to increase sales by 105% in white products and 199% in black products relative to 2008 in terms of quantity.
OPET operates a total of 1338 automobile service stations, including 805 stations under the OPET brand name and 533 stations under the SUNPET brand.
Leader of Fuel Distribution Sector with its Storage Capacity
In addition to being the leader of the fuel distribution sector with a storage capacity above 1 million m3 in five separate terminals across the country, OPET has the biggest storage capacity of Turkey after Tüpraş. It has made additional capacity increases in its Marmara Terminal in 2009. With investments ongoing, OPET will strengthen its competitive position in the sector.
At the OPET Marmara Ereglisi Terminal, storage agreements are made with international petroleum companies recognized worldwide. OPET engages in the international petroleum trade through its organizations in London and Singapore.
Sector Leader in Customer Satisfaction
According to the 2009 results of the Turkey Customer Satisfaction Index survey conducted by the Turkish Quality Association (Kalder), OPET was the leader in the sector for years 2006, 2007, 2008, and 2009. Virtually the permanent leader in this sector due to priority it gives to customer satisfaction, OPET now has over 5 million registered members in 2010 in its "OPET Card” customer program which was designed to improve customer loyalty.
Pioneer in Social Responsibility
A pillar of its corporate culture, OPET has promulgated a number of social responsibility projects since its establishment, and is currently implementing several new projects. OPET distinguishes itself with its new products and services, rapidly expanding network of service stations, and social responsibility projects, such as “Clean Toilet”, “Green Road”, “Exemplary Village” and “Respect for History”.
2010 and onward
OPET’s targets and strategies for the future are based upon increasing its market share with a focus on its basic competitive advantages. The aim is to strengthen the company’s infrastructure to ensure the successful implementation of various campaigns and projects, improvement of the quality of service, and utilization of the most effective marketing methods. Thereby, not only its leadership in customer satisfaction will be preserved, but also expansion of its market share and growth of the company will be ensured.
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