Koçtaş, leader of home improvement retail sector
Koçtaş was one of the first companies of Koç Holding, with a history dating back to the 1930s as a wholesaler of construction materials. The company entered the retail sector in 1995, opening its first store in 1996 in İzmir Bornova. This was followed by stores in Antalya, İzmir Balçova, and Bodrum.
In 2000, a joint venture contract was signed with Kingfisher Group - B&Q which is the market leader in Europe in the home improvement sector. Store openings continued, and Koçtaş now operates stores in Istanbul Kartal, Şişli, Yenibosna, Eyüp, Optimum Mall, Beylikdüzü and Bahçeşehir Akbatı Mall, in Ankara Ankamall and Çankaya 365 Mall, Gordion Mall and Eryaman, in İzmir Bornova, Balçova, Mavişehir and Gaziemir, as well as in Antalya, Topçular, Dokuma and Alanya, in Bursa Korupark, Osmangazi and Nilüfer Carrefour Mall, Edremit, Kuşadası, Bodrum, İzmit, Bursa Korupark Mall, Forum Mersin Mall, Eskişehir, Konya, Forum Trabzon Mall, Adana Optimum, Kayseri Forum and Optimall Mall, Malatya, Denizli, Afyon ve Adapazarı Koçtaş stores offer many domestic and foreign brands to consumers, with affordable prices and easy payment options through its strong supply chain and international buying power. Total sales area of the 37 stores in 19 cities, is almost 200,000 square meters.
With the advantages of geographical prevalence, its wide range of high quality products, brand recognition, confidence of being a company in the Koç Group, and international supply synergy with its partner, Koçtaş has repositioned itself as a “home improvement retailer” rather than a “DIY brand” and provides consumers with “one stop shopping”. Koçtaş distinguishes itself from its competitors by introducing new global trends and ideas through its partner, adapting them as appropriate to the Turkish market based upon its great experience within the sector.
In Koçtaş stores, ten thousands of products are sold; from decorative products to furniture, home textile products, kitchen items, bathroom fixtures, ceramics, garden furniture, lighting products, room sets, ready-made curtains, carpets, paint and flooring.
Consumers who would like to beautify their homes and desire to improve their standards of living can receive turn-key home remodeling service from Koçtaş. After conducting an evaluation to establish a mutually acceptable scope of work, Koçtaş prepares a detailed project plan and budget for the customer. Friendly, expert Koçtaş employees support the customer throughout the decision-making process regarding home decoration, and answer all their questions regarding the recommended products and services. Koçtaş, believing that each house has its own characteristic story, closely monitors global trends and determines all the basic details for redecorating a home according to the needs and tastes of its customers.
Koçtaş who initiated an order by phone/internet service with their new system named “You Choose, Let Us Deliver!” delivers products to all provinces and districts in Turkey. Products can be ordered through 444 0 884 (the Koçtaş Customer Line) or the Koçtaş web site (www.koctas.com.tr).
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