One of Turkey's largest food companies

Tat Konserve was founded in 1967. Since 2003, it has consolidated the Tat, Sek, Maret and Pastavilla brands under a single roof, making ist one of the largest food companies in Turkey.

The Food Price Index, which fell as yields and production increased in 2008, began to increase at the beginning of 2009. While high vegetable and fruit yields in Turkey helped keep prices balanced, the significant price increase in fresh milk and meat, especially in the last quarter, was reflected in processed goods, further increasing the impact of food prices on inflation.

Concentrating on effective working capital management throughout 2009, Tat succeeded in significantly reducing financial expenses through a decline in interest rates and foreign exchange risk management. The Company also added major new customers to its portfolio. In 2009 Tat achieved a Gross Profit Margin of 20,3 % and an Operating Profit Margin of 9,1 %.

Harranova Project - one of the world's largest tomato paste plants

Tat Konserve has undertaken major investments under its cost-control strategy of vertical integration in the tomato industry and export growth strategies emphasizing regional countries. Its Harranova Project in the South Anatolian Project (GAP) region in the south-east of Turkey is one of the largest agricultural and industrial investments in Turkey and the region. Through the Harranova Project, Tat is targeting to become the largest tomato paste manufacturer in Europe and among the top 5 in the world within the next 3 years. The Harranova Tomato Paste Factory processed 141,000 tons of tomatoes and manufactured 21,000 tons of tomato paste in 2009, a significant increase over the previous year. Investments made in Harranova throughout 2009 reached TL13.3 million. Moreover, the Company obtained an official permit to set up an agricultural laboratory to make soil, plant, fertilizer and irrigation water analyses.

Strong market shares

Tat maintained and enhanced its leadership position in the domestic tomato paste market.

The Company leads the domestic premium pasta market with its Pastavilla brand and it targets to replicate the same success in export markets.

Tat is increasing its share of the meat products market with its Maret-branded products and will continue to be one of the strongest players in this segment in 2010.

Tat focuses on high value added products in its dairy group. To this end, Tat has revamped the packaging of its longstanding SEK brand's fresh milk. Tat continued to grow rapidly, particularly in such products as fresh milk, ayran and yogurt in 2009 and the Company aims to increase its revenues and profitability in this segment in 2010.

2010 and beyond

More than 200,000 tons of tomatoes will be processed in Harranova in 2010. In addition to agriculture, animal husbandry and industrial operations in Harranova, the Company plans to generate energy using animal wastes.

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