Yapı Kredi was established as Turkey’s first private national bank in 1944. The fourth largest private bank in Turkey today, Yapı Kredi’s total assets reached TL 195 billion, and its revenue reached TL 8.754 billion as of the end of 2014.
Committed to its “Dedication to Deliver” since its establishment, Yapı Kredi’s segment-based service model has earned it a leading position among financial service providers in Turkey, particularly in card payment systems, retail banking (including individual and SME banking), corporate & commercial banking, private banking and wealth management. With its strong focus on customer satisfaction, the Bank continues to increase its customer base nearing 11 million.
With subsidiaries in asset management, investment, leasing and factoring, four subsidiary banks in Russia (Moscow), Azerbaijan (Baku), Netherlands (Amsterdam) and Malta and a banking unit in Bahrain, Yapı Kredi carries the responsibility of a robust and reputable financial services group at both national and international level. Thanks to its wide service network and the new horizons it established, Yapı Kredi maintains its pioneering position in Turkish banking industry.
Leveraging its strong and leading position in the credit card market through Turkey’s first credit card, Worldcard, as of March 2015 Yapı Kredi maintains its leadership in credit card outstanding volume with a market share of 21.7%, issuing volume with a market share of 19.1%, and number of cards with market share of 17.9 percent. As of December 31, 2014, Yapı Kredi maintains its leader status with 16.9 percent in total factoring turnovers, and Yapı Kredi Leasing with 18.3 percent market share in its sector.
As of March 2015, Yapı Kredi boasts the second largest branch network among private banks in Turkey, with 1,007 branches. The Bank’s service network also includes alternative service channels comprising the fifth largest ATM network in Turkey with 3,731 ATMs, 3 award-winning call centers, innovative internet banking with more than 4.6 million users. As of the end of March, the share of these alternative delivery channels in total banking transactions has increased by 1 basis points year-over-year to reach 84 percent.,
81.8% of Yapı Kredi’s shares are owned by Koç Financial Services, a 50%-50% joint venture between UniCredit Group and Koç Group. The remaining 18.2% is publicly traded on Istanbul Stock Exchange, and Global Depositary Receipts that represent the Bank’s shares are quoted on the London Stock Exchange.
Yapı Kredi’s Subsidiaries
Established in 2002, Yapı Kredi Asset Management is active in providing customers with mutual funds, private pension funds and discretionary portfolio management products together with portfolio advisory and private fund establishment services. As of March 2015, Yapı Kredi Asset Management maintains its second ranking in investment funds with 17.8% market share. Since 2003, Yapı Kredi Asset Management has been ranked by Fitch Ratings at “Highest Standards (tur)”, being the highest rating on global standards. In addition, Yapı Kredi is the only asset manager in Turkey to be ranked by an international rating agency.
Yapı Kredi Invest, offering brokerage, corporate finance, derivatives and investment advisory services in capital market products, has ranked first among all brokerage houses on the basis of transactions at the ISE as of 1Q15, with a market share of 10.0% in the stock market.
One of the most robust and reliable factoring companies in Turkey thanks to its market experience and proven service quality, Yapı Kredi Factoring is one of the key players in its sector since 2001. As of the end of 2014, Yapı Kredi Factoring has achieved market leader status with 16.9% market share in terms of turnover.
Established in 1987, Yapı Kredi Leasing is among the most well established players in its sector. Sector leader with 18.1% market share as of 1Q15, Yapı Kredi Leasing is the only Turkish member of Multilease Association, an international organization of major leasing companies.
Yapı Kredi Bank Nederland delivers financial solutions for domestic Yapı Kredi customers, as well as customers based or conducting business abroad.
Established in 1988 primarily as a representative office, Yapı Kredi Bank Moscow became the first Turkish bank to commence banking operations in Russia with a banking license. The bank aims to support Turkish corporate and commercial customers in Russia, and provides them with a full range of banking products and services, contributing to the development of commercial relations between Turkey and Russia.
Yapı Kredi Bank Azerbaijan was established in 1998 as the first wholly Turkish-owned bank in Azerbaijan. As one of the few private banks in the country, Yapı Kredi Bank Azerbaijan plans to leverage growth opportunities in the future. Yapı Kredi Bank Azerbaijan also provides its support to Yapı Kredi customers operating in Azerbaijan. Yapı Kredi Worldcard, entering the Azerbaijani market in September 2012, was recognized with the “Best Marketing Campaign” award by Mastercard.
Yapı Kredi Malta commenced its banking operations in February 2015.
Established in 1984, Yapı Kredi Cultural Activities, Arts and Publishing is one of the most reputable culture and art organizations in Turkey, offering its services to the community through the Yapı Kredi Cultural Center and Yapı Kredi Publications.