Operating in the Do It Yourself (DIY) retail sector, Koçtaş meets all of the needs of customers striving for a more beautiful home by offering solutions under one roof through its 59 stores, consisting of 40 Koçtaş and 19 Koçtaş Fix stores in Turkey’s 19 provinces, as well as digital channels. Operating with the aim of providing the best service to more than 10 million visitors via its sales area of ~230 thousand m2, the Company maintained its leadership position in 2018 through its pioneering investments in the DIY retail sector.
Through its new “Beautiful Idea” motto, Koçtaş invited customers to renew their homes with appropriate budgets. The Company has also enriched inspirational ideas offered by its “Living Homes” decoration magazines with a new blog page called “Living Homes”.
Koçtaş evaluates its customers’ information with the “Koçtaş Card” in order to provide them with a better service, and has obtained 80% of its revenues from customers with the “Koçtaş Card”. The “My Customer First” platform was also established by taking onboard feedback from customers at all stages, from purchases through all channels
to the return and assembly process to generate meaningful insights.
Koçtaş initiated the Koçtaş Campus to raise expert retailers with the aim of strengthening its leadership position by investing in human resources. The Campus is intended to serve as an important development and experience point for employees and handymen as well as Koçtaş customers. The R&D center, which was opened at the Koçtaş Campus, received an “Onsite R&D License” for the first time in the DIY retail sector and generates projects that will accelerate the digital transformation process.
In 2018, the Company renewed its “Ustabilir” mobile application which creates a bridge between handymen and people who need a reliable handyman for home renovation.
Koçtaş has focused on building a multichannel infrastructure that will bring large stores, Fix stores, express order screens and digital channels under one roof. Under the vision of the “Mahalleli Koçtaş”, the Company opened 2 new stores in 2018 and reached a network of 19 stores in the
Koçtaş Fix format, which is positioned as the capillary of multiple channels and will continue to expand this format in coming years.
Major awards and achievements
• Most Popular Brand
Most popular brand in the “Home Improvement” category, which was included in the Lovemarks survey for the first time in 2018
• Leader in Digital Transformation
1st prize in the “Best Change Management of the Year” category at the IDC 2018 CIO Awards with its Digital Transformation project
• Focus on Customer Experience
1st prize in the IDC Retail Executive Awards 2018 with the “My Customer First” platform
• Leading Abroad
3rd prize from Cannes Lions for creative work and the 1st Turkish company to achieve a global success story in Facebook through its digital marketing work
• Real-Time Marketing
4 awards from the Crystal Apple, Felis and Retail Sun awards with the “Screw” project