The market leader with a total sales area
of 234 thousand m2 in 42 Koçtaş and
21 Koçtaş Fix stores located across 22
provinces, Koçtaş served some 10 million
customers in 2016. Koçtaş continued to
revise its business plan and modernized its
category/product management and retail
stores to become the destination of choice
for customers in 2016.
Given the effect of rapidly changing
technologies and socioeconomic
conditions on customer expectations
and shopping habits, the Company has
introduced numerous firsts such as Koçtaş
Fix stores with an average sales space of
200 m2, the “Omni-channel” shopping
experience and “Tıkla&Gelsin (Click to
The “Tıkla&Gelsin (Click to Order)” kiosks
are currently present in all Koçtaş Fix
stores and allow access to 16 thousand
additional products. The Company plans
to install them in other Koçtaş stores in
the coming period.
Awards and achievements
According to a survey conducted by Brand
Finance in 2016, Koçtaş ranks 50th on the
“100 Most Valuable Turkish Companies”
For its digital marketing campaigns, Koçtaş
won the “Silver” award in the promotion
category at the EMMA Smarties Awards
held by the International Mobile
Marketing Association (MMA).
Koçtaş garnered five prizes at the Crystal
Apple awards, which recognizes the most
creative advertising in the campaign;
at the 11th edition of the Felis Awards,
Koçtaş was awarded 1st prize in the
newspaper ads category.
Through its new retail stores designed
to deliver “Better Homes, Better Lives,”
Koçtaş continues to undertake sustainable
social responsibility projects.
In 2016, the Company continued to
make donations to the Foundation for
the Education and Protection of Mentally
Since 2012, the Company has been
the main sponsor of the archeological
excavation in Çatalhöyük, one of the
most important Neolithic settlements in
Anatolia, included on the UNESCO
World Heritage List.
Koçtaş has supported the Koç University
Anatolia Scholarship Program since 2012.
The Company joined forces with TEMA
foundation to plant over 400 saplings
honoring the newborn offspring of its
Outlook, targets and strategies in
Koçtaş’s priority is entering those urban
markets where it does not have stores yet,
and thus creating value for its customers
and other stakeholders across the nation.
Koçtaş plans to expand its reach by
inaugurating 15 new Koçtaş Fix stores in