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The market leader with a total sales area of 234 thousand m2 in 42 Koçtaş and 21 Koçtaş Fix stores located across 22 provinces, Koçtaş served some 10 million customers in 2016. Koçtaş continued to revise its business plan and modernized its category/product management and retail stores to become the destination of choice for customers in 2016.

Given the effect of rapidly changing technologies and socioeconomic conditions on customer expectations and shopping habits, the Company has introduced numerous firsts such as Koçtaş Fix stores with an average sales space of 200 m2, the “Omni-channel” shopping experience and “Tıkla&Gelsin (Click to Order)” kiosks.

The “Tıkla&Gelsin (Click to Order)” kiosks are currently present in all Koçtaş Fix stores and allow access to 16 thousand additional products. The Company plans to install them in other Koçtaş stores in the coming period.

Awards and achievements
According to a survey conducted by Brand Finance in 2016, Koçtaş ranks 50th on the “100 Most Valuable Turkish Companies” list.

For its digital marketing campaigns, Koçtaş won the “Silver” award in the promotion category at the EMMA Smarties Awards held by the International Mobile Marketing Association (MMA).

Koçtaş garnered five prizes at the Crystal Apple awards, which recognizes the most creative advertising in the campaign; at the 11th edition of the Felis Awards, Koçtaş was awarded 1st prize in the newspaper ads category.

Social responsibility
Through its new retail stores designed to deliver “Better Homes, Better Lives,” Koçtaş continues to undertake sustainable social responsibility projects.

In 2016, the Company continued to make donations to the Foundation for the Education and Protection of Mentally Handicapped Children.

Since 2012, the Company has been the main sponsor of the archeological excavation in Çatalhöyük, one of the most important Neolithic settlements in Anatolia, included on the UNESCO World Heritage List.

Koçtaş has supported the Koç University Anatolia Scholarship Program since 2012. The Company joined forces with TEMA foundation to plant over 400 saplings honoring the newborn offspring of its employees.

Outlook, targets and strategies in 2017
Koçtaş’s priority is entering those urban markets where it does not have stores yet, and thus creating value for its customers and other stakeholders across the nation. Koçtaş plans to expand its reach by inaugurating 15 new Koçtaş Fix stores in 2017.