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Automotive

Automotive

In 2016, the Koç Group accounted for 48% of total automotive production in Turkey while its shares in total automotive exports and automotive sales were 47% and 22%, respectively.

The Koç Group maintained its leadership position in the automotive market in 2016. Ford Otosan ranked 3rd in the overall automotive market with an 11.4% share and Tofaş closed the year in 4th place by capturing a 10.8% market share.

Manufactured only at Ford Otosan’s Yeniköy Plant worldwide, Ford Courier has continued a successful performance since its launch and was named as the best-selling light commercial vehicle in Turkey in 2016. Capturing a 29.3% market share, Ford Otosan further bolstered its leadership position in the commercial vehicle market. In both 2015 and 2016, the Ford brand maintained its lead in the European commercial vehicle market, which continued to grow in 2016. Ford Otosan manufactured 81% of all vehicles in the Transit range, which are sold in Europe, thereby playing a major role in Ford’s success. Despite the UK’s decision to leave the European Union - one of Turkey’s largest export markets - and the ensuing developments, the Company boosted its exports over the prior year. As a result, Ford Otosan realized more than 60% of Turkey’s commercial vehicle exports. Ford Otosan proudly became the export champion of Turkey in 2016, as well as in 2015.

Tofaş, under the Fiat brand, ranked 2nd in the domestic light commercial vehicles market with a 23.7% share. Fiat Egea Sedan became the best-selling model in Turkey with 34,755 units sold in 2016, its first full year of production. During the reporting year, the Company also began selling the Fiat Egea Hatchback and Station Wagon models, completing its new passenger car product range. Due to the high demand for the Fiat Egea from both domestic and international markets, Tofaş expanded its annual production capacity to 450 thousand units per year via innovative solutions and investments in the body assembly line, as announced by the Company at the end of 2016. Fiat Egea models are sold under the “Fiat Tipo” and “Dodge Neon” brands in export markets. In 2016, Dodge Neon was the first passenger car model exported by the Company to Mexico. Tofaş accounted for 24% of Turkey’s vehicle exports, thus achieving the highest export volume.

Otokoç Otomotiv sold about 69 thousand new cars in 2016, capturing a 7% market share. In used car sales, the Company maintained its lead among corporate brands with 24 thousand unit sales. In short term car rentals, revenues went up as Avis and Budget, by 16% and 29%, respectively. In operational leasing, the Company expanded its car fleet by 17% to 27 thousand cars.

Otokar maintained its leadership position in the domestic bus market which it is active in: two out of every five buses sold in Turkey was Otokar branded. The Company also increased its bus exports by 18% and added new export destinations. Otokar signed a technology licensing agreement in the small bus segment - the first technology transfer agreement for the segment in Turkey - for manufacturing Sultan buses in Iran. Otokar was the best-selling brand in the refrigerated semi-trailer market; the Company also maintained its position as Turkey’s leading armored land vehicle manufacturer in the defense industry.

TürkTraktör has remained the undisputed leader of Turkey’s tractor market for the last 10 years. In 2016, the Company worked tirelessly to develop the Turkish agriculture industry and contribute to the national economy. TürkTraktör accounted for 70% of Turkey’s total tractor production in 2016 and realized 90% of total tractor exports by selling its products in more than 130 countries.

​​*​These trademarks are used in accordance with the current license agreements.