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Automotive

Automotive

Koç Holding maintained its leadership with a 23.4% share in the automotive market, which shrank by 10% in 2014. Ford Otosan became 3rd in the automotive market with an 11.6% market share while Tofaş was in the 4th place with an 11.4% market share.

2014 was a year of transition for Ford Otosan as it completed the investment program it started in 2010 and launched new products while increasing its production capacity. Due to the product transition, there was a temporary weakness in production, sales and export figures. However, sales gained momentum with the new generation Ford Transit introduced in March, and Ford Courier introduced in May. After it was launched in B-segment light commercial vehicles, Ford Courier became the bestselling vehicle of its segment every month in the June-December period.

Achieving 19% of Turkey’s total production in 2014 on its own, Tofaş exported about 142 thousand vehicles for the year. With the decision announced by the Company at the end of 2014, to make a US$ 520 million investment and manufacture hatchback and station wagon models, the new model projects’ total investment amounted to US$ 1.4 billion. Doblo’s export to North America also started up in 2014.

Otokoç Otomotive achieved about 62 thousand new vehicle sales with an 8% market share, while becoming the leader among corporate brands in second hand vehicle sales with 20 thousand sales. Within vehicle rental activities, operations were launched in Kazakhstan as the 3rd investment abroad after Azerbaijan and North Iraq.

Otokar completed 2014 as the leading bus manufacturer of Turkey for the 5th time and maintained its position as Turkey’s leading manufacturer of land vehicles in the defense industry. In 2014, Otokar introduced “Doruk LE”, a bus suitable for the disabled, and Engelsiz Sultan Maxi, a wheelchair accessible shuttle type bus; and it also added the environment friendly buses with Euro 6 emission level to its portfolio of products. Being Turkey’s largest private capital company in the defense industry, Otokar was listed in the country’s inventory in 2014 with the URAL, a tactical armored vehicle that was developed in 2013. Preferred by more than 30 countries in the field of defense industry, Otokar added two new countries to this list in 2014.

Maintaining its leadership position for 8 years, TürkTraktör’s export and local tractor sales reached to 15.866 and 30.027 units respectively in 2014. Since its establishment, TürkTraktör manufactured over 700.000 tractors and 100.000th tractor were exported in 2014; in its 60th anniversary, the annual capacity increased to 50.000 units following the second plant opening in Sakarya – Erenler.

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