The principle of Koç Group Companies is well-reflected in the spoken word of Vehbi Koç, as he addressed managers in 1960: “Remember! We exist as long as our state and country exists!”
Objective and Principles of Vehbi Koç
Our Customers are the focus of everything we do.
Our top priority is to create value for our customers; to respond promptly to their expectations with quality. It is our duty to take responsibility for our products for the long term.
To be “the best” is our ultimate goal.
To be the best in quality, service, supplier, and dealer relationships; to offer the best investment opportunity for our shareholders; and to sustain this reputation are our primary goals. To achieve these goals we are committed to managing our businesses to be the leader in the market.
Our most important asset is our people.
The quality of our products and services is based on the quality of our people. For the continuity of Koç Group, we follow a policy of recruiting the best people, and providing opportunities for development and advancement. To fully utilize the talents, strength, and creativity of our people, we create a work environment which nourishes increased productivity, cooperation, and solidarity.
Creation of wealth for continuous development is our key objective.
Creating value for our shareholders is a guiding principle to assure continuity of service, investments in the future and to encourage and leverage small and large savings; and allocating resources from our operations to create value and to ensure efficient utilization of all resources with a view to support the economic and social development of our people and our society are our key objectives.
Honesty, integrity, and superior business ethics are the foundations of our business conduct.
We conduct our business based on good intentions, mutual benefit, and fair treatment in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. We are a leader in serving our society and safeguarding the interests of future generations. Protection of the environment and promotion of a higher level of environmental awareness are our duty to both our country and our planet.
We aspire to strengthen the Turkish economy from which we derive our own strength.
I would like to express a guiding principle of our Group with these words: “This is my code: I live and prosper with my country. As long as democracy exists and thrives, so do we. We shall do our utmost to strengthen our economy. As our economy prospers, so will democracy and our standing in the world.”