Otokar maintained its leadership in the shrinking bus market for
the fifth time. In 2014, 2 out of 5 buses sold in Turkey carried
the Otokar brand. The same year, the Company churned out its
15,000th Sultan-branded small bus. The Company also released
its 10-meter inner-city bus Doruk LE suitable for disabled
passengers, and its service type bus Engelsiz Sultan Maxi
which can carry up to seven individuals with wheelchairs. As
per changing regulations in the European market, eco-friendly
buses in compliance with Euro 6 emission standards were
included in the product range.
Active in the light truck market since June 2013 with its 8.5-ton
Otokar Atlas truck, the Company organized two roadshows
and successfully promoted its products across Anatolia. In 2014,
sales figures headed up, and the 500th truck was manufactured.
In the expanding trailer market, Otokar significantly increased
its sales figures. In particular, its “tarpaulin trailer suitable for
train transport” and “maxi section tanker semi-trailer” models
drew much attention in the market.
As Turkey’s largest private defense industry company, Otokar
preserved its position as the leading land vehicle manufacturer
in 2014. The URAL tactical wheeled armored vehicle, developed
and commercialized in 2013 entered the national inventory in
2014. Already the choice of over 30 countries in the defense
industry, Otokar included two more countries to this list in
As for ALTAY, Turkey’s main battle tank project, Otokar
continued to perform tests in line with the scheduled timeline
and completed the manufacturing of the last two prototypes.
Otokar received the 3rd place prize at the Istanbul Chamber
of Industry’s Environment and Energy Awards, in the category
of “Large Scale Enterprise Environment and Sustainability
Always placing an emphasis on customer satisfaction, Otokar
obtained ISO 10002 Customer Satisfaction Management
System Certificate in 2014.
Designated as Turkey’s most successful R&D center in
the automotive sector in 2013, Otokar’s Electromagnetic
Compatibility Test Center has received accreditation. The center
can now offer certification of electromagnetic compatibility for
the automotive and defense industries. Continuing to invest in
R&D in 2014, the Company put Turkey’s first electric bus, Doruk
Electra, to service at three universities, in order to introduce
students to the latest technologies and informed the youth
about Otokar’s R&D capabilities.
2015 and beyond
Otokar foresees that the bus market is set to grow after
the general elections in June 2015, and estimates that the
municipal bus market will embark on an upward trend. Keen
on preserving its leadership in the bus market, the Company
will also strive to increase its share in the light truck segment.
Otokar will continue to introduce its new defense industry
products, primarily for export markets.