Otokoç Otomotiv, founded in 1928, operates as the oldest and the most essential automotive company in Turkey. Otokoç Otomotiv Ticaret ve Sanayi A.Ş. was formed in 22 June 2001 by merging six companies that were operating with different legal entities as Koç Group Ford Dealerships in a legal entity. In 2005, Avis car rental under the entity of Set Oto and sales and after sales services of Fiat group brands under the entity of Birmot were consolidated under Otokoç Otomotiv. In 2007, Turkey licence agreement of Budget car rental was signed and operation started. At the end of 2014, licencee agreement was signed with the leader car sharing company in the World, Zipcar.
As of 2015, Otokoç Otomotiv operates 33 dealership branches (17 Otokoç, 16 Birmot), in 5 countries (Turkey, Erbil, Azerbaijan, Kazakhistan, Hungary) with 84 Avis and 47 Budget offices throughout Turkey. Otokoç Otomotiv offers a diversified range of automotive products and services including new and used car sales, after sales services, wholesale spare parts and accessories sales, finance, insurance, car care services, daily car rental and operational leasing. The Company represents %9 of the total domestic market, selling Ford, Volvo, Fiat, Alfa Romeo, Lancia,Jeep vehicles and provides after sales services to more than 400.000 vehicles annually. Otokoç Otomotiv dominates daily car rental business with Avis and Budget brands and is one of the key players in operational leasing with more than 20.000 vehicles in total.
Otokoç Otomotiv has consolidated finance and insurance services that were operated in Otokoç and Birmot dealership branches under the entity of Otokoç Sigorta Aracılık Hizmetleri A.Ş. in November 2009. With this multiple agency system, the company plans to increase efficiency and profitability in finance and insurance operations.
Otokoç and Birmot got results over Turkey average in customer satisfaction for sales and after sales services of Ford and Tofaş. As a leading company of daily car rental business, Avis has sustained its first place in customer satisfaction ranking among EAMEA (Europe, Africa, Middle East and Asia) countries for 5 years. Also, Avis has been awarded in “Rent a Car” category which has been introduced for the first time under “Transportation in Tourism Awards” within “SKALİTE 2009 Quality Awards in Tourism”.In 2014 Avis Turkey is celebrating its 40th anniversary and AvisTurkey has been awarded with “Outstanding Achievement Award” at 2014 Annual Licencee Meeting in İstanbul.
Budget Turkey has been awarded with “Marketing Award” at 2009 Annual Licencee Meeting in Rome for successful and long run partnership with Pegasus Airlines, high performance at Fly&Drive business and successful marketing projects. Budget Turkey also has been awarded “Licencee of the Year” among EAMEA countries at 2014 Annual Licencee Meeting in İstanbul.