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Arçelik A.Ş, carrying out production, marketing, sales and after sales customer service activities in white goods, consumer electronics, small home appliances and kitchen accessories, is the sector leader in Turkey and 3rd largest in Europe. Transferring its domestic leadership position via its distinctive products and technologies to a global level, Arçelik offers its products and services in 146 countries via 21 production facilities in 8 countries and 34 sales and marketing organizations in 30 countries.

Arçelik continues its steady growth in the domestic and international markets.
Arçelik, the 3rd largest white goods company by sales volume in Europe and market leader in Turkey, also maintained its leadership position with the Arctic brand in Romania, Defy in South Africa and Dawlance in Pakistan. Beko, the global brand and leader in the European solo white goods market, maintained its leading position in the UK and Poland.

Grundig, on the other hand, increased its white goods sales by nearly 80%.

Arçelik develops value added products for its customers utilizing its R&D and innovation capabilities.
Arçelik continues to develop value-added products for its customers through its 19 R&D and Design Centers in six countries, more than 1,500 R&D staff and above 2,800 inventions.

In order to support entrepreneurs and open its doors to new technologies, Arçelik became an implementing institution of “BİGG” with TÜBİTAK (Scientific and Technological Research Council of Turkey) 1601 support and introduced a hardwaredriven acceleration project. Accordingly, entrepreneurs receive mentoring for creating their prototypes within the Arçelik Garage infrastructure.

Workshop 4.0 continues to increase its competencies in the field of Industry 4.0 with applications developed in flexible production systems design, process modeling and optimization, intelligent automation systems and data-based decision systems.

Arçelik carries out new investments and transformation projects.
Having acquired Dawlance, Pakistan’s leading white goods brand, in 2016 with the aim of building a strong presence in the Asia Pacific region, the Company maintained its leading position in 2018 while increasing its investments in facilities and enriching its product portfolio.

The number of sales and marketing offices worldwide has reached 34 with the establishment of the Beko Gulf FZE sales company in the United Arab Emirates.

In line with Arçelik’s international growth strategy, the Company signed a joint venture agreement with Voltas, subsidiary of the Tata Group, in 2017 to set up a production and sales company in India. Accordingly, Voltbek Home Appliances Private Limited Company was established. In 2018, “Voltas Beko” branded products were introduced to consumers and the foundation for the refrigerator production plant was laid in the Gujarat province of India. The plant is expected to be operational in 2019.

Arçelik established two new companies in 2018 with the objective of creating new and sustainable revenue streams. Accordingly, Arçelik’s operations continue under WAT Motor Sanayi in the field of industrial engines, and under Token Finansal Teknolojiler in financial technology and payment systems.

Construction of the Romanian Arctic 4.0 Washing Machine Plant continued in 2018, which is planned to be the first model production facility to meet Industry 4.0 standards. The facility is expected to start serial production in early 2019.

In 2018, the Company moved its electronic factory to Çerkezköy to produce the TVs of the future through digital and robotic technologies.

Forward-looking expectations
In 2019, Arçelik aims to strengthen its activities in its mainstream markets by focusing on built-in and premium segments as well as small appliances. The Company will also focus on taking advantage of organic and inorganic growth opportunities in new markets and expand its product portfolio with smart, connected solutions and high quality products. At the same time, it plans to take its global organizations to higher levels through new investment opportunities and digital transformation projects.



Production Plants - Turkey​​


​​​​Eski​​şehir, Turkey Red Arrow Refrigerator Plant
İstanbul, Tuzla, Turkey Red Arrow Washing Machine Plant
İstanbul, Beylikdüzü, Turkey Red Arrow Electronics Plant
Bolu, Turkey Red Arrow Cooking Appliances Plant
Ankara, Turkey Red Arrow Dishwasher Plant
Tekirdağ, Çerkezköy, Turkey Red Arrow Electric Motors Plant
Eskişehir, Turkey Red Arrow Compressor Plant​
Tekirdağ,Çerkezköy,Turkey​​​​ Red Arrow Tumble Dryer Plant​
​​​ ​

International Sales and Marketing


Germany Red Arrow Beko Deutschland GmbH​​
Austria Red Arrow ​​​​Elektra Bregenz AG​​
Czech Republic Red Arrow Beko S.A Cesko
China (Shangai) Red Arrow Beko Shanghai Trading Co.​
France Red Arrow Beko France S.A.S.
Spain Red Arrow ​Beko Electronics Espane S.L.​
Italy Red Arrow ​​​​​​Beko Italy S.r.I​​
Slovakia Red Arrow Beko Slovakia S.R.O.
​ Poland Red Arrow Beko S.A
The Netherlands Red Arrow Grundig Multimedia B.V *
Australia Red Arrow ​​Beko A and NZ Pty Ltd.​​
Taiwan Red Arrow ​​Ardutch B.V.​
Romania Red Arrow S.C Arctic S.A​​​​​​​​​​
Russia Red Arrow Beko LLC
China Red Arrow Changzhou Beko Electrical Appliances Co. Ltd.​
South Africa Red Arrow ​​Defy Appliances (PTY) Ltd.​​ **
Egypt Red Arrow Beko Egypt Trading LLC
Ukraine Red Arrow Beko Ukraine LLC
UK Red Arrow ​​​​​​Beko Plc

* Established in Holland, Grunding Multi Media is a Holding company with 10 subsidiaries.

** Defy Appliances (PTY) Ltd.'s headquarters is located in the city of Durban, Jacobs, SA.​

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