Developments in the consumer durables sectors
The global white goods market expanded by approximately 1.1% to reach USD 125 billion in revenues despite the negative impact the inflationary pressure dominating global markets had on purchasing power in 2025.
In Europe (the European market excluding Russia and Poland), Turkey’s main export market, the white goods market grew by approximately 1.6% in volume in 2025 as compared to the previous year.
In 2025, the Western European market enlarged by 1.6%. While the Spanish market grew by 7.6%, UK’s growth was measured as 3.5%, Italy’s 2.4%, the Netherlands’ 1.3%, whereas the German, French and Austrian markets contracted by 1.8%, 1.0% and 2.8%, respectively.
The Eastern European market excluding Russia and Poland recorded approximately 2.0% growth in 2025. The Romanian market’s expansion was around 0.3%. In addition to those, the Ukrainian market showed a positive performance to achieve 6.5% expansion in the period that followed the war.
The South African white goods market, which is one of the main markets apart from Europe, registered a year-on expansion of 4.7%.
In 2025, domestic sales in six main product groups declined by 3% to 9.9 million units in the Turkish white goods market. Exports ended the year at the order of 20.2 million units, down by 10% year-on-year.
Total production came to 29 million units, 9% lower than what it was in 2024.1 TV market narrowed down by approximately 2.7%, whereas the air conditioning market enlarged by 20.5% in volume.
In Europe (the European market excluding Russia and Poland), Turkey’s main export market, the white goods market grew by approximately 1.6% in volume in 2025 as compared to the previous year.
In 2025, the Western European market enlarged by 1.6%. While the Spanish market grew by 7.6%, UK’s growth was measured as 3.5%, Italy’s 2.4%, the Netherlands’ 1.3%, whereas the German, French and Austrian markets contracted by 1.8%, 1.0% and 2.8%, respectively.
The Eastern European market excluding Russia and Poland recorded approximately 2.0% growth in 2025. The Romanian market’s expansion was around 0.3%. In addition to those, the Ukrainian market showed a positive performance to achieve 6.5% expansion in the period that followed the war.
The South African white goods market, which is one of the main markets apart from Europe, registered a year-on expansion of 4.7%.
In 2025, domestic sales in six main product groups declined by 3% to 9.9 million units in the Turkish white goods market. Exports ended the year at the order of 20.2 million units, down by 10% year-on-year.
Total production came to 29 million units, 9% lower than what it was in 2024.1 TV market narrowed down by approximately 2.7%, whereas the air conditioning market enlarged by 20.5% in volume.