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In the finance sector, Koç Group operates through Koç Financial Services, a 50%–50% joint venture between Koç Holding and UniCredit Group, and Koçfinans, the first consumer finance company in Turkey.

Koç Financial Services is the parent company of Yapı Kredi, which was established in 1944 as Turkey’s first private nationwide bank, and its subsidiaries that are leaders in their respective segments. Yapı Kredi ranks among Turkey’s top 10 most valuable brands with its sustainable, customer-focused banking philosophy and innovative approach. Together with its domestic and foreign subsidiaries, Yapı Kredi is a pioneering financial services group. Yapı Kredi’s operations include: Retail Banking (Individual Banking, SME Banking, Platinum Banking and Card Payment Systems); Corporate and Commercial Banking; Private Banking and Wealth Management. The Bank’s operations are supported by domestic subsidiaries engaged in portfolio management, brokerage, financial leasing and factoring as well as overseas banking subsidiaries based in the Netherlands, Russia, Azerbaijan and Malta.

In 2016, Yapı Kredi entered the “Harvest Period” of its “Growth-Focused Investment Strategy,” which the Bank began implementing in late 2013. The main pillars of this strategy include the efficient use of the distribution network while keeping a strong focus on digitalization to achieve sustainable performance. The effectiveness of this strategy is evidenced by new customer acquisitions and transaction numbers, both of which have significantly increased over the last three years. In 2016, Yapı Kredi acquired 731,000 new active customers and boosted the average number of transactions per month by 17% over the previous year.

At Yapı Kredi, 2016 was a year of developing and enhancing all digital channels, mobile banking particularly. Pioneering the digital transformation of banking, Yapı Kredi revamped its mobile branch entirely and introduced many “firsts” in 2016, including “eye-scanning” technology, cardless cash withdrawals using QR codes without even touching the ATM and direct access to the call center. All these innovations further reinforced Yapı Kredi’s pioneering position in the banking industry.

Established to provide customers with financing alternatives at points of sale, Koçfinans offers a variety of loan solutions, primarily in the automotive sector, but also in other areas such as durable goods, education, motorcycles, mortgage and home improvement. Koçfinans provides these financing solutions without the intermediation of branches, directly through the dealers who sell the products and services covered by the loan. In 2016, the Company’s assets amounted to TL 3.8 billion.