Digital Transformation

KoçDigital also supports the digital transformation program of Koç Group as the Group companies are mostly working on marketing, sales, production or supply projects that requires big data and advanced analytical solutions. KoçDigital started developing new digital products and IP’s in IoT and advanced analytics areas while implementing commercial projects for industry. In IoT area; Platform360 has been developed as an industrial IoT platform including Manufacturing Execution System (MES), Manufacturing Information System (MIS), Assembly Management System (ASM) and Remote Asset Monitoring (RAM). These product modules have been implemented at Ford Otosan, Demir Export, Arçelik LG, North Iraqi RT Telekom. Ford Otosan won the World Economic Forum’s Lighthouse Network award following the Ford Otosan MIS Project.

In the field of advanced analytics, state-of-the-art solutions have been developed and integrated into the customers’ existing processes to bring sustainable operations. For instance, demand forecasting, network optimisation, stock, promo and material optimisation projects have been implemented for Arçelik, Koçtaş, Tüpraş, Otokoç and Tat. Additionally, in artificial intelligence; smart worksafe with video analytics product has been developed.

The digital transformation of the companies will only be sustainable if digitalization and improvement is continuous. KoçDigital also provides trainings for digital skills required to implement and manage digital projects with Koç Digital Academy. The aim is to invest in human capital and bring the global know-how and expertise to Turkey. This will enable us to contribute to the future of the country and to create a value-added economy.

KoçDigital Academy assumes the mission of developing the digital competencies of KoçDigital employees and its customers. In this condition, 5 employees received abroad training and 80 employees received more than 100 trainings. The Academy also designed KoçDigital Data & Analytics for Business Program for business professionals from Koc Group and other companies. The program, in which nearly 100 participants graduated is Koç University and BCG experts share their expertise in online & class trainings and participants implement real time projects during the Program. This program aims to train participants on data and analytics topics, helping them to bridge the business with technical perspectives and to accelerate analytical transformation at their organizations.

The use of artificial intelligence (AI) is spreading at a high speed, especially with the contribution of private industries in areas such as sales, technical support, or customer relationship management. One of the important developments in AI is the improvements in dialogue systems and chatbots.

The BotGen platform not only provides 24/7 customer service by answering questions and making calculations, but also serves existing and potential customers in various channels such as human resources, customer relationship management and technical support to increase operational efficiency within the organization. While natural language processing techniques are used to understand customer messages in free text format without human supervision and to extract relevant information, current deep learning algorithms are preferred for identifying subjects of customer messages.

Today 75% of the meetings with customers on the WhatsApp channel start and end with a bot. With the launch of the bot, the number of customer representatives has decreased from 50 to 2. On the WhatsApp Business channel 2 million customer messages were answered in a year which helps to reduce the workload of the representatives. The application has also received many national and international awards such as Stevie Awards and IDC.

As the next step, R&D will continue for identifying methods that will understand the documents and information sets of chatbots in order to respond to messages on previously undefined topics.